On the morning of November 6, 2024, the Opening Ceremony of the 2024 OCOP Products Week, regional specialty products and agricultural production, preservation, and processing technologies, took place at Le Thi Rieng Cultural Park, District 10, Ho Chi Minh City.
The delegates pressed the button to officially open the 2024 OCOP Products Week, regional specialty products and agricultural production, preservation, and processing technologies. Photo: Quoc Bao.
This year's OCOP Products Week showcases nearly 1,000 products from over 320 businesses and cooperatives across 32 provinces and cities nationwide. The event is organized by the Department of Agriculture and Rural Development of Ho Chi Minh City in collaboration with localities. It is an important event aimed at promoting agricultural products unique to many provinces across the country. The event is part of a cooperation plan to develop the socio-economic ties between Ho Chi Minh City and provinces in the Mekong Delta, Southeast, Central Highlands, Central Coastal, North Central, and some northern areas. The goal is to support enterprises, cooperatives, and other entities in introducing and promoting OCOP products—exemplary products thereby enhancing connections, consumption, and aiming for exports.
In his opening speech at the event, Mr. Vo Van Hoan, Vice Chairman of the People's Committee of Ho Chi Minh City, emphasized: “Ho Chi Minh City needs to build a brand and elevate Vietnamese products, especially OCOP products and regional specialties. Therefore, the City has assigned the Department of Industry and Trade to coordinate with the Department of Agriculture and Rural Development to set up spaces for guidance, consultation, and online sales demonstrations (livestream) on social media platforms and e-commerce platforms. This initiative, part of the event, creates new opportunities, helping producers and businesses introduce their products to consumers across the country, while also supporting the consumption of goods, enhancing value, increasing profits, and expanding markets.”
Mr. Vo Van Hoan , Vice Chairman of the People's Committee of Ho Chi Minh City, delivered the opening speech. Photo: Quoc Bao.
The OCOP Products Week took place from November 6 to November 10, 2024, to honor the achievements of the agricultural sector in areas such as OCOP products, regional specialties, VietGAP products, and the technologies for production, preservation, and processing of agricultural products from Ho Chi Minh City and other provinces across the country.
A lively shopping atmosphere at the Quang Tri province booth. Photo: Quoc Bao.
Participating in this event, Quang Tri province featured display spaces for five enterprises, including An Xuan Organic Medicinal Materials Co., Ltd., Huyen Thoai Essential Oils Co., Ltd., Ngoc Bich Natural Medicinal Materials Co., Ltd., Vinh Linh Black Pepper Cooperative, and Khesaca Coffee Production Facility. These enterprises showcased and promoted Quang Tri’s unique products and OCOP items such as coffee, pepper, medicinal extracts, and natural essential oils. The companies implemented marketing activities, directly introducing their products to customers, which attracted and made a strong impression on visitors. On the opening day, the province's display area welcomed over 1,000 visitors who came to explore, learn about, and shop for the products.
Quang Tri enterprises introducing products to customers. Photo: Quoc Bao.
As part of the event, the Mega Live program will take place from 10:00 AM to 4:00 PM, from November 6 to November 9, 2024. This program is organized by the Department of Industry and Trade in coordination with the Department of Agriculture and Rural Development, along with Live Channel Media Co., Ltd., TikTok Technology Co., Ltd. (TikTok Shop), and Shopee Co., Ltd. The aim is to assist participating organizations and businesses in opening online stores on e-commerce platforms and promoting online sales. Notably, businesses from Quang Tri will host a livestream sales session on November 7, 2024, with support from popular KOLs on social media platforms and e-commerce sites, promising to effectively attract and connect both domestic and international markets.
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