Promoting Quang Tri tourism at the 17th International Tourism Expo – ITE 2023 in Ho Chi Minh City

Tuesday - 28/11/2023 02:26
As one of the outstanding tourism and trade promotion activities, bringing solutions to develop Vietnam's tourism industry sustainably, the 17th International Tourism Expo – ITE in Ho Chi Minh City (ITE HCMC 2023) officially opened on the morning of September 7, 2023, at the Saigon Exhibition and Convention Center (SECC), District 7, Ho Chi Minh City.

Through 17 implementations, the 17th International Tourism Expo – ITE in Ho Chi Minh City (ITE HCMC 2023) organized by the Ministry of Culture, Sports and Tourism and the People's Committee of Ho Chi Minh City has increasingly expanded in scale and quality. This year's Expo has attracted more than 400 exhibitors and brands including national and local tourism promotion agencies, tourism associations, tourism research institutes, travel companies, travel agencies, tour operators, and transportation units, etc.
One of the important tasks of the ITE HCMC 2023 is to expand the market share of international tourists to Vietnam and create a breakthrough in tourism promotion. ITE HCMC 2023 continues to be the only international tourism event in Vietnam with an International Buyer program, providing opportunities for international tourism businesses to expand their markets, as well as find tourism partners in Vietnam and the Mekong region.


This year, ITE HCMC 2023 has selected and invited 199 international buyers from 42 countries and territories that are key and potential inbound tourism markets of Vietnam tourism (including: Japan, Korea, China, Taiwan (China), Australia, New Zealand, Singapore, Thailand, USA, Germany, UK, Poland, France, Hungary, Bulgaria, Netherlands, Belgium, Croatia, Romania, Armenia, Austria, Portugal, India, UAE, Turkey, South Africa, Russia, Philippines, Malaysia, Indonesia, Cambodia, Kuwait, Qatar). Thereby, the 17th ITE HCMC 2023 expects to open more than 9,000 B2B trade appointments between buyers and exhibitors.
Within the framework of cooperation in tourism development, strengthen propaganda and promotion to introduce destinations, images, products and tourism services of 05 provinces: Quang Nam - Da Nang - Thua Thien Hue - Quang Tri - Quang Binh comes to tourism businesses, partners in key markets, people and tourists at home and abroad, Quang Tri Investment, Trade and Tourism Promotion Agency and The Tourism Promotion Information Centers of Quang Nam, Da Nang, Thua Thien Hue and Quang Binh provinces coordinated to build a joint booth with the theme "Magical Heritage Region".


At the Expo, the tourism industry of 05 provinces coordinated together to organize activities: displaying items and publications; Providing information, images, introducing destinations and travel service packages; local businesses offer tourism products and services and exchange, meet and seek partners; Organize entertainment programs, give souvenirs to tourists and introduce cultural, sports and tourism programs and events of 05 provinces in 2023.

On this occasion, the Investment, Trade and Tourism Promotion Agency of Quang Tri province accompanies enterprises: Saigon - Dong Ha Tourism Joint Stock Company, Amazing English Tour Limited Company, Trading Limited Company Ca Men Trade introduces, advertises and promotes the image of Quang Tri tourism such as: Introducing destinations, tourism information, programs, DMZ tours, Con Co tourism, etc and other activities, services and incentive programs of the province to domestic and foreign partners and tourists. In addition, the Investment, Trade and Tourism Promotion Agency has also participated in many programs such as: High-level tourism forum "Digital transformation to promote tourism development", Seminar on tourism and hotels – Vietnam resort industry – Opportunities & challenges, Seminar: Marketing and communication strategies to attract international tourism, etc.

ITE HCMC 2023 takes place until September 9 with a series of variety activities including forums and seminars on tourism. In particular, the important point of ITE HCMC is a direct meeting place between domestic service selling businesses and key and potential inbound markets of Vietnamese tourism, in order to expand the market share of international tourists to Vietnam. Participation in ITE HCMC 2023 is an activity to promote and inform Quang Tri tourism to domestic and foreign tourists, promising to bring many positive signals for the development of Quang Tri tourism in the coming time./.

Author: Nguyễn Trang Nhi

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