Quang Tri Provincial Investment, Trade and Tourism Promotion Agency: Supporting enterprises in product promotion, advertising and consumption

Saturday - 14/12/2024 07:17
Implementing the Trade Promotion Program in 2024, Quang Tri Province Investment, Trade and Tourism Promotion Agency (Quang Tri IPA) has proactively developed plans, diversified forms and activities, thereby supporting enterprises, cooperatives, and production establishments to promote, introduce, and consume typical products of Quang Tri province.
Delegates pressed the button to open the 2024 Trans-Asia Trade and Tourism Fair - Quang Tri (Photo: Hoai An)
 
Since the beginning of the year, Quang Tri IPA has organized and supported many enterprises, cooperatives, and production establishments to participate in 11 domestic and international fairs, events, exhibitions, and training programs. Typical examples include advising the Provincial People's Committee to successfully organize the Trans-Asia Trade and Tourism Fair - Quang Tri in 2024; the program to connect trade between suppliers in the North Central region with export enterprises and trade promotion organizations; the exhibition program in Ho Chi Minh City and provinces, cities in Savannakhet province, Laos; the training program on applying digital technology in sales for enterprises in the North Central region; Organize an area to display typical products, OCOP products, and typical destinations of Quang Tri province at 02 Workshops on the Lao Bao - Densavan Cross-Border Economic Zone and the Conference to announce the Provincial Planning for the period 2021 - 2030, with a vision to 2050; the International Trade, Tourism and Investment Fair of the East-West Economic Corridor - Da Nang in 2024; the Fair to promote agricultural trade and OCOP products in Hanoi in 2024 at AEON MALL Long Bien and AEON MALL Ha Dong shopping centers.
Trade connection program between suppliers in the North Central region with export enterprises and trade promotion organizations (Photo: Quoc Bao)
 
Through fairs, events and exhibitions, enterprises, cooperatives and production establishments have introduced and promoted over 500 types of OCOP products, typical products and agricultural products of the province such as: Coffee, pepper, fish sauce, dried fish, fish sauce, peanut oil, dried banana, herbal tea, natural essential oils, Quang Tri camel beer, Quang Tri Volka Vena wine, high-quality organic rice, cassava starch, turmeric starch, ginger powder, passion fruit, various types of bamboo shoots, pickles, green-skinned red-fleshed grapefruit, dried vermicelli, etc; creating conditions and opportunities for hundreds of enterprises, cooperatives and production establishments to develop production and business, strengthen joint ventures and associations with domestic and foreign partners; Support the development of key products and local advantages in the direction of producing goods associated with market demand.
Mr. Tran Phi Tuong, Deputy Director of Quang Tri IPA and representative of AEON MALL Vietnam visited Quang Tri province's booth at Hanoi Fair 2024 - AEON MALL Long Bien (Photo: Quoc Bao)
 
According to customer demand surveys conducted at events, the majority highly appreciated the design, quality and reasonable prices of Quang Tri province's products. In each event, Quang Tri province's booth always has great attraction, with hundreds of distributors coming to explore cooperation; thousands of people coming to visit and shop. In addition to promoting and introducing products and selling at the booth, Quang Tri province's units also participated in selling at the TikTok shop booth organized by the Organizing Committee.
After the success of the recent fairs, Quang Tri IPA is actively preparing business delegations to participate in 03 domestic fairs and 01 foreign fair, namely: (1) OCOP product week, regional specialty products and agricultural production - preservation - processing technology in Ho Chi Minh City (November 2024); (2) Vietnam Regional Specialties Fair in Hanoi (November 2024); (3) Craft Village Quintessence Fair in Ho Chi Minh City (December 2024); It is expected that the products to be displayed and introduced will be OCOP products, specialty products, agricultural products; Products from the project to develop a number of crops and livestock to create key products with competitive advantages in the province such as: Khe Sanh coffee, herbal tea, Natural essential oils, Cua pepper, Vinh Linh pepper, High quality organic rice, Tapioca starch, Passion fruit, Grapefruit, Orange, Bamboo shoot products, Lotus products, Turmeric products, Ginger products, Peanut products,etc. (4) The 2024 China - Vietnam Border Economic Trade and Tourism Fair in Yunnan province, China will be jointly organized by Lao Cai province - Vietnam and Yunnan province - China at the Hekou International Exhibition Center, Honghe district, Yunnan province, China from November 26 to December 1, 2024. The fair is expected to have a scale of 500 - 600 standard booths and special decoration areas. The Chinese exhibition area has an area of ​​about 5,500 m2, the Vietnamese exhibition area has an area of ​​3,800 m2; The expected participating products are high-quality organic rice, coffee, rubber, MDF wood, etc.
In addition, Quang Tri IPA regularly supports units to promote, introduce, provide information, and update products on the IPA website, fanpage, and trade promotion group. With the desire to promote and introduce Quang Tri products to all regions of the country and to export abroad, participating in domestic and foreign fairs and events helps create favorable conditions for Quang Tri province's enterprises to meet, exchange, and introduce products directly to customers and distributors to seek investment opportunities and sign economic contracts./.

Author: Hoang Dich

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