Members of the Trieu Son Lotus Agricultural Products Cooperative are actively packaging goods - Photo: T.P
These days, workers at the Trieu Son Lotus Agricultural Products Cooperative, Trieu Phong District are actively packaging products to promptly supply the market at the end of the year. In addition to familiar products such as guava leaf tea, lotus leaf tea, lotus seed cereal milk, including more than 20 types of natural seeds, which is very popular with consumers, especially women.
After 2 years of development, the Cooperative's products have been well received and ordered by the market and consumers inside and outside the province. Therefore, before, during and after the Lunar New Year 2025, the Cooperative has received a number of large orders from clean food stores. In addition to traditional sales channels, in recent times, the cooperative has promoted the introduction and promotion of products through social networks and e-commerce platforms.
Thanks to that, the number of orders increased by about 20%. In particular, the number of goods sold in the market in the last months of the year increased by about 30% compared to the rest of the year, in which the strongest increase was guava tea and lotus seed milk with cereal. To ensure the supply of quality goods to the market, the cooperative has invested in additional modern machinery and packaging equipment to speed up the production process, thereby striving to achieve the target of bringing 12,000 products/ year to the market.
Pepper is one of the famous specialties of Quang Tri province, chosen by many people as gifts on every holiday and New Year. Grasping the needs of the market, Vinh Linh pepper production and trading cooperative has cooperated to purchase more products from members to ensure the amount of goods sold to customers. The process from selecting raw materials, packaging goods and selling to the market is strictly implemented.
Quang Tri province has about 320 cooperatives operating in many fields, of which 21 cooperatives participate in the production and supply of more than 25 OCOP certified products. These are quality and reputable products that are well received by the market. In preparation for the Lunar New Year 2025, cooperatives in the province have planned to increase production and reserve goods to meet the increased consumer demand during the Tet holiday.
At the same time, they participate in fairs, exhibitions and trade promotion events to promote and introduce their products to consumers; organize promotional programs and discounts to attract customers and increase sales during the Tet holiday.
Cooperatives have proactively planned production, reserve goods and implemented trade promotion activities to meet the increased consumer demand during the Tet holiday. In order to create a large and stable supply source, in the coming time, the Provincial Cooperative Union will continue to coordinate with localities and specialized units to promote and encourage cooperatives to promote investment in modern machinery and equipment, apply science and technology, and digital transformation to improve product quality. At the same time, organize trade promotion programs, connect supply and demand, promote cooperative products on digital platforms and at fairs and exhibitions inside and outside the province. From there, create good space for the development of the collective economic sector and cooperatives in 2025 and the following stages.
With careful product preparation from production and business cooperatives and active support from authority, we believe that agricultural products and OCOP products of the province will meet the needs of people during Tet holiday.
IPA
