The mountainous region of Quang Tri province stands out for its geographical characteristics, where has many diverse agricultural products. These products not only demonstrate the potential for economic development but also carry the local cultural identity. The government, people and businesses have made significant efforts to find and expand outlets for typical mountain products, thereby improving people's lives and promoting the socio-economic development of the region.
Quang Tri's mountainous specialties are displayed at the Vietnam-Khe Sanh Agricultural Tourism Cooperative - Photo: Q.H
Efforts to build a brand
In recent years, Quang Tri province has focused on developing sustainable agriculture products such as rice, coffee, pepper and some specialty fruit trees. In particular, some products have been certified to meet high quality standards, helping to increase commercial value and affirm their position in the market. Not only stopping at production, authorities at all levels have also actively supported people to build brands for local agricultural products.
Expanding distribution channels
Not only supporting people to build brands, Quang Tri province also expands distribution channels for local specialty products. One of the most effective methods is to organize fairs and exhibitions to introduce specialty products, creating opportunities for consumers to clearly see the value and richness of local goods. Products are not only consumed in the province but also aimed at larger markets, from other provinces and cities to export abroad. In particular, building a two-way trade model to promote the consumption of products from ethnic minority and mountainous areas and supplying essential goods for the locality is also a form of expanding distribution channels.
The “Soul of Brocade” textile cooperative of young women in A Bung commune has initially shown its effectiveness - Photo: Q.H
According to the assessment of Quang Tri Department of Industry and Trade, this two-way trade model has achieved its set goals: being both an essential point of sale and a point of purchasing and consuming typical products of ethnic minority and mountainous areas; supporting the improvement of knowledge and skills for enterprises, cooperatives, production and business households in the province in terms of goods distribution, brand building, and connecting supply and demand.
In addition, the model has supported units and enterprises to maintain and expand distribution networks and product consumption markets; create opportunities to promote product images; invite and connect to attract enterprises to participate in investing in the production of agricultural products of Quang Tri province that meet food safety standards and Vietgap standards to increase product value; attract enterprises to consume products, and find stable consumption markets for products.
Actively seeking output
By creating conditions for cooperatives and cooperative groups to link production, processing and consumption of products, these models are helping people to bond and support each other in production; at the same time, finding output for products.
To increase the value of local agricultural products, the Vietnam – Khe Sanh Agricultural Tourism Cooperative actively seeks output for products through information channels for communication and promotion. After the initial success with Khe Sanh Coffee Tour (Khe Sanh Coffee Experience Tour), the cooperative aims to trade agricultural products and local specialties; combining with a number of units to build the Elocal e-commerce platform. The platform gathers regional specialties not only of Quang Tri but also of Vietnam. This e-commerce platform was born from the desire to connect the value and quality of Vietnamese agricultural products to consumers across the country, while supporting local producers to access large markets in a convenient and transparent manner.
Despite certain challenges such as competition from imported products or climate change affecting agricultural production, with high determination and consensus of the government and people, Quang Tri province is gradually building brands for typical mountainous products to improve people's lives and affirm the province's advantages.
IPA
