Delegates perform the ribbon-cutting ceremony to officially open the event. Photo: Quoc Bao.
This is a large-scale trade promotion event of the province, organized for the first time in the form of a Spring festival combined with product promotion and market connection, aiming to promote local specialties and meet the Lunar New Year shopping demand of residents and visitors. The opening ceremony was attended by representatives of provincial departments, local authorities, enterprises, cooperatives, and production establishments, together with a large number of residents and tourists.
Mr. Trần Phi Tường, Deputy Director of the Quảng Trị Investment, Trade and Tourism Promotion Agency, delivers the opening speech at the event. Photo: Quoc Bao.
In his opening remarks, the representative of IPA Quảng Trị emphasized that the festival is an important trade promotion activity to promote and honor typical local products, including OCOP products and outstanding rural industrial products of the province. The event provides opportunities for enterprises, cooperatives, and producers to introduce their products, connect with distribution systems and consumers, and expand their markets, while also creating a vibrant shopping and cultural experience during the Lunar New Year and supporting the campaign “Vietnamese people prioritize Vietnamese goods.”
A representative of HABECO Central Trading Co., Ltd. presents gifts to disadvantaged families. Photo: Quoc Bao.
During the ceremony, HABECO Central Trading Co., Ltd. presented gifts to disadvantaged families in South Đông Hà Ward, demonstrating the company’s social responsibility and contribution to local social welfare, especially during the Lunar New Year.
Delegates visit exhibition booths at the Quảng Trị Products Festival – The spring new year of Horse 2026. Photo: Quoc Bao.
The Quảng Trị products Festival – the spring new year of Horse 2026 takes place over three days (January 30 – February 1, 2026) with 40 standard booths, 4 self-built booth areas, and an exhibition space of 1,500 m², attracting nearly 60 enterprises and showcasing over 400 products. Featured items include Khe Sanh coffee, Vĩnh Linh pepper, organic rice, herbal extracts, natural essential oils, traditional specialties such as khoai deo (dried sweet potato), bánh tét, local seafood products, incense, bird’s nest, dried fruits, and beverages such as Hanoi – Quảng Trị Beer and Camel Beer.
Large numbers of residents visited the event to explore and shop. Photo: Quoc Bao.
In addition to product exhibitions and sales, the festival also features a variety of interactive activities such as livestream sessions promoting local products on digital platforms, coffee brewing demonstrations, beer promotion programs, a local cuisine space, and flower and ornamental plant displays for the Lunar New Year.
Livestream activity introducing and promoting Quảng Trị products. Photo: Quoc Bao.
Through this festival, local enterprises and producers have the opportunity to connect directly with consumers, enhance brand recognition, and boost product consumption. The event also contributes to promoting the economic, trade, and tourism potential of Quảng Trị Province. The Quảng Trị products Festival – New spring year of Horse 2026 is expected to become an attractive spring shopping and cultural destination for residents and visitors, and a sustainable model for trade promotion activities in the coming years.
IPA
