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As part of the Vietnam National Brand Program, the Ministry of Industry and Trade is organizing various activities to enhance the position and competitiveness of Vietnamese branded products in the market.
April 20 each year has been designated by the Prime Minister as “Vietnam Brand Day.” On the occasion of the 18th anniversary of Vietnam Brand Day (April 20, 2008 – April 20, 2026), the Ministry of Industry and Trade will organize Vietnam National Brand Week 2026 from April 17 to April 24, 2026.
This year’s theme, “Vietnam National Brand: Rising in a New Era,” underscores the significance of this annual event in supporting enterprises to enhance product value, build reputation, and expand markets.
In response to Vietnam National Brand Week 2026, a wide range of practical and meaningful activities will be held nationwide to honor exemplary enterprises, promote the image of Vietnamese brands, and raise awareness of the role of branding in economic development.
Celebrating Vietnam Brand Day – April 20, 2026
Within the framework of the Week, activities will focus on communication and promotion of the national brand, as well as strengthening connections between regulatory agencies and the business community.
At the same time, the program emphasizes the development of brands in association with digital transformation, green transition, and international economic integration.
Enterprises are encouraged to enhance their governance capacity, promote innovation, and meet sustainable development standards in order to increase brand value and strengthen their competitive position in the global market.
Key activities during the week
A series of activities will be implemented during the Week, including the opening ceremony and national brand forum, media campaigns across mass media and digital platforms, and the display of banners and posters in celebration of Vietnam Brand Day (April 20, 2026).
In addition, conferences, seminars, exhibitions, and trade promotion activities will be organized in accordance with local conditions. These events provide opportunities for enterprises to promote their products, seek partners, expand markets, and gain experience in brand building and development.
To ensure effectiveness and widespread impact, ministries, sectors, and local authorities are encouraged to proactively coordinate and implement appropriate response activities.
This will contribute to raising awareness among enterprises and the public about the role of branding, while promoting the sustainable development of Vietnam’s national brand.
Vietnam National Brand Week 2026 is expected to continue spreading the value of Vietnamese brands and contribute to building a dynamic, innovative, and globally integrated national image.
In the coming time, support activities for enterprises in brand building and development will continue to be strongly implemented, contributing to improving competitiveness, increasing product value, and promoting the export of Vietnamese goods to international markets.
IPA
