As part of its efforts to boost trade promotion and introduce its signature products to the southern market—particularly in Ho Chi Minh City—Quang Tri Province will organize the event “Quang Tri Product Festival in Ho Chi Minh City 2025” from May 30 to June 1, 2025.
Quang Tri leaders cutting the ribbon at the 2024 “Essence of Traditional Craft Villages and Regional Specialties” Festival in Ho Chi Minh City – Photo: Quoc Bao
The main objective of this festival is to promote the image and branding of Quang Tri’s OCOP products, typical rural industrial goods, and local specialties. It will serve as a platform for businesses to introduce their products, seek out and expand distribution partnerships, particularly within the Saigon Co.op system and other major retail networks in Ho Chi Minh City. The event also aims to increase product value, support socioeconomic development in Quang Tri Province, and promote its people, culture, and tourism destinations. This is a strategic integration of tourism promotion, trade, and investment.
Through the event, high-quality Quang Tri products will have the opportunity to connect with modern distribution systems, helping expand market share, boost consumption, stimulate production, create jobs, and increase local income. It also offers a chance for enterprises to learn, improve product designs, enhance quality, build strong brand identities, and move toward export standards.
Quang Tri enterprises showcasing products at the 2024 “Essence of Traditional Craft Villages and Regional Specialties” Festival – Photo: Quoc Bao
Key activities include: (1) Quang Tri Product Festival at Co. opmart Foodcosa Quang Trung at 304A Quang Trung Street, Ward 11, Go Vap District in May 30–June 1, 2025. Opening ceremony: 10:00 AM, May 30, 2025 (2) Trade Promotion Conference – Connecting Quang Tri Products with Ho Chi Minh City Distribution Systems at Muong Thanh Luxury Saigon Hotel, 261C Nguyen Van Troi, Ward 10, Phu Nhuan District at 1:30 PM–5:30 PM, May 30, 2025 (3) B2B Networking Sessions: Connecting Quang Tri businesses with distributors, logistics companies, e-commerce platforms, and retail chains in Ho Chi Minh City (4) Investment, Trade, and Tourism Promotion through publications and promotional video clips
Highlighted Products: More than 30 enterprises are expected to showcase around 200 typical products, such as: Khe Sanh coffee, pepper, organic rice; Herbal extracts: cà gai leo, chè vằng, đinh lăng, An xoa, Diếp cá, tía tô, celery, pennywort, bitter melon, passionflower…; Essential oils: cajeput, lemongrass, grapefruit, lemon; Fish sauce, anchovy sauce, mixed grain powder, vegetable noodles, turmeric starch; Gà Cùa chicken, instant rice porridge (Cà Mèn); Camel beer, Vena vodka
All showcased products must have clear origin and certification, meet Saigon Co.op system requirements, and be OCOP-rated (3 stars or higher), typical rural industrial products, organic items, or high-potential goods suitable for the Ho Chi Minh City market and surrounding provinces.
Quang Tri Product Festival in Hanoi 2023 – Photo: Quoc Bao
In 2023, Quang Tri held a similar festival in Hanoi. The three-day event attracted over 10,000 visitors, facilitated hundreds of trade interactions, and resulted in 10 memorandums of understanding signed between Quang Tri enterprises and distributors or specialty stores. Over 20 media outlets covered the event, including top national platforms such as the Government Portal, Cong Thuong Newspaper, Nhan Dan Newspaper, Vietnam Investment Review, Vietnam Quality Magazine, Hanoi Investment, Trade & Tourism Promotion Center Portal, and VTV, Hanoi Radio & Television, and Quang Tri Radio & Television.
The 2025 Quang Tri Product Festival in Ho Chi Minh City is not merely a trade promotion activity—it is a vital bridge connecting producers, distributors, and consumers. It fosters regional linkages, market insight sharing, and strategic product development aligned with real market demands.
Through this event, Quang Tri aims to reinforce its product branding, improve enterprise competitiveness, and promote high-quality, safe, and traceable products that meet modern domestic and international standards
IPA
