Delegates cut the ribbon to officially open the Quang Tri Product Fair – Lunar New Year 2026. Photo: Quoc Bao.
The fair gathered 55 enterprises and cooperatives, showcasing more than 400 products, mainly OCOP products and typical rural industrial products of Quang Tri Province. The exhibition area was carefully designed, combining aesthetic arrangement with the festive atmosphere of the traditional Tet holiday, creating an attractive and friendly shopping space for visitors. Beyond product display and sales, the event featured various engaging activities such as the Quang Tri culinary space, a Tet check-in area, Khe Sanh coffee brewing and tasting, and product showcases including Hanoi–Quang Tri Beer and Camel Beer. These activities helped promote local culture and cuisine while enriching visitors’ experiences.
Food stalls at the Quang Tri Product Fair – Lunar New Year 2026. Photo: Quoc Bao.
Notably, this was the first time the fair incorporated livestream sales and promotion activities. Over 200 OCOP products and local specialties were introduced on social media platforms. At peak times, livestream sessions attracted more than 1,000 viewers, generating an estimated revenue of over VND 50 million. This initiative demonstrated the effectiveness of diversifying trade promotion channels and aligning with current digital transformation trends.
Livestream promotion activity at the Quang Tri Product Fair – Lunar New Year 2026. Photo: Quoc Bao.
Overall, the Quang Tri Product Fair – Lunar New Year 2026 was successfully organized, providing opportunities for brand promotion, trade connection, and business cooperation, while supporting local enterprises. During the three-day event, the fair welcomed over 30,000 visitors, with estimated sales exceeding VND 2 billion.
Through the fair, Quang Tri products were widely promoted to consumers, strengthening connections between producers and customers and contributing to the campaign “Vietnamese people prioritize using Vietnamese goods.” The event also became a highlight of the province’s trade promotion and economic activities during the Lunar New Year 2026.
Crowds of visitors attending and shopping at the Quang Tri Product Fair – Lunar New Year 2026. Photo: Quoc Bao.
With these encouraging results, although it was the first year of organization, the fair has demonstrated the feasibility and effectiveness of combining trade promotion with Tet consumption demand. The program is expected to be maintained annually and gradually expanded in scale and duration, creating more opportunities for local businesses to access markets and contributing to the sustainable development of trade, services, and tourism in Quang Tri Province.
Some highlights from the Quang Tri Product Fair – Lunar New Year 2026.
IPA
