On the evening of June 11, 2025, at the Danang Exhibition and Fair Center, the Danang Department of Industry and Trade solemnly held the Opening Ceremony of the Danang Vietnamese Goods Fair 2025 under the theme “Honoring OCOP Products.”
Delegates Cut the Ribbon at the Opening Ceremony. Photo by: Quốc Bảo
The fair takes place from June 11 to 16, 2025, as part of a series of major events in Danang, including the Danang International Fireworks Festival (DIFF 2025) and the Mega Sale Summer 2025 promotion program. This annual trade promotion event is hosted by the Danang Department of Industry and Trade to concretize the campaign "Vietnamese People Prioritize Using Vietnamese Products", while promoting domestic trade connections and consumption.
This year's fair features 230 booths from 150 businesses, organizations, and individuals across Danang and 33 provinces and cities nationwide. Exhibited products are diverse, ranging from agricultural produce, processed foods, medicinal herbs, handicrafts, consumer goods, OCOP products, regional specialties to outstanding rural industrial goods.
Notably, the event also includes exciting side programs such as: B2B supply-demand connection conferences among localities; Livestream sales on TikTok; Brand promotion game show “Golden Hour” flash sale promotions; Nightly music performances; And a vibrant local cuisine showcase
Ms. Đỗ Thị Quỳnh Trâm, Deputy Director of the Department of Industry and Trade, delivers the opening speech. Photo by: Quốc Bảo
Ms. Đỗ Thị Quỳnh Trâm, Deputy Director of the Danang Department of Industry and Trade, stated: “Through this fair, we hope to foster trade cooperation among localities, aiming to boost the exchange of goods and promote domestic consumption. At the same time, we expect participating businesses to enhance their brand value by improving product quality, packaging, and design to better meet market demand.”
Delegates Visit Booths at the Trade Fair. Photo by: Quốc Bảo
At this year's event, the Quang Tri Investment, Trade, and Tourism Promotion Center (IPA Quang Tri) organized a collective booth featuring six outstanding local businesses representing the province's signature OCOP products and specialties. These include:
- Khe Sanh Agricultural Cooperative
- Kieu Tran Agricultural Services Cooperative
- Gio Linh Organic Agricultural Cooperative
- Hung Anh Agricultural Services Cooperative
- Ngoc Bich Natural Herbal Extract Company Ltd.
- Tuyet Nhi Essential Oil Production Facility
These six businesses were selected to participate in the fair through funding from the provincial policy supporting the development of key crops, livestock, and competitive advantage products in Quang Tri in 2025.
The participating enterprises and cooperatives not only showcased high-quality products but also conveyed compelling stories of local culture and agriculture—deeply rooted in Quang Tri’s unique climate, soil conditions, and the dedicated craftsmanship of its people. Products such as Khe Sanh coffee, cajeput essential oil, herbal extracts, and organic rice reflected the distinct cultural-agricultural identity of the province.
The Quang Tri booth stood out with its eye-catching design and attracted significant interest from visitors, business partners, and consumers alike.
Quang Tri Enterprises Present Products to Customers and Partners. Photo by: Quoc Bao
Participation in the fair serves as a significant opportunity for businesses and cooperatives from Quang Tri Province to boost trade promotion, strengthen supply-demand connections, and showcase their products to both domestic and international consumers.
It is also a valuable occasion for enterprises to gain insights into market trends, learn from best practices, and enhance their production capacity and competitiveness.
In the coming time, the Quang Tri Investment, Trade, and Tourism Promotion Agency will continue to accompany local businesses and cooperatives in participating in various large-scale trade promotion programs, both domestically and internationally. These efforts aim to enhance the brand value of Quang Tri’s products and make a positive contribution to the province’s socio-economic development.
IPA
