On the occasion of the 50th anniversary of the Liberation of the South and National Reunification (April 30, 1975 – April 30, 2025), the 53rd anniversary of the Liberation of Quang Tri Province (May 1, 1972 – May 1, 2025), and the 100th anniversary of the Vietnamese Revolutionary Press Day (June 21, 1925 – June 21, 2025), on the afternoon of May 7, 2025, in Cua Viet Town, Gio Linh District, the Economic & Urban Newspaper, in collaboration with Quang Tri Newspaper, organized the forum entitled “Press and Enterprises: Partnering for Local Development and Sustainable Community Engagement.”
Forum “Press – Enterprises: Partnering for Local Development and Sustainable Community Engagement” (Photo: Hồng Minh)
Attending the Forum were Mr. Nguyễn Trần Huy – Provincial Party Member, Vice Chairman of the Quang Tri Provincial People’s Council; Ms. Đỗ Thị Lý – Provincial Party Member, Standing Deputy Secretary of the Party Committee of Provincial Agencies; Mr. Trương Đức Minh Tứ – Provincial Party Member, Editor-in-Chief of Quang Tri Newspaper; Assoc. Prof. Dr. Nguyễn Thành Lợi – Editor-in-Chief of the Economic & Urban Newspaper; along with leaders of provincial departments and sectors, representatives of the Provincial Business Association, Vietnam Social Welfare Program and Project Support Fund (AVF), business community, and journalists from central and local press agencies.
In his opening speech, Assoc. Prof. Dr. Nguyễn Thành Lợi emphasized: “The press is an essential and strategic information channel contributing to the success of enterprises. It not only serves as a bridge to promote product branding, quality, sales methods, and product consumption, but also acts as a source of information helping businesses grasp customer needs, partner insights, and domestic and international market trends – from which they can make appropriate strategic decisions for sustainable business development.”
Assoc. Prof. Dr. Nguyễn Thành Lợi – Editor-in-Chief of the Economic & Urban Newspaper speaking at the Forum (Photo: Hồng Minh)
Also addressing the Forum, Mr. Nguyễn Trần Huy – Vice Chairman of the Quang Tri Provincial People’s Council – expressed his appreciation for the dedicated and responsible companionship of press agencies and businesses in recent times. He acknowledged that the media has produced insightful articles that truthfully reflect the realities of the province, promptly honoring exemplary business models, while also candidly pointing out existing difficulties and challenges. These contributions have played a crucial role in helping Quang Tri Province adjust its policies, improve the investment environment, and accompany enterprises in their development journey.
Mr. Nguyễn Trần Huy – Vice Chairman of the Provincial People's Council speaking at the Forum (Photo: Hồng Minh)
At the forum themed "Investment, Trade and Tourism Promotion Agency of Quang Tri Province accompanying the Press and Enterprises in Promoting Local Brands and Developing Signature Products", Mr. Trần Phi Tường – Deputy Director of the Quang Tri Investment, Trade and Tourism Promotion Center – shared: “Throughout the process of implementing promotion activities and supporting businesses, we have recognized that the media plays a crucial role in shaping public perception, building trust, and enhancing product value. Enterprises are the creative core that commercialize these values. Meanwhile, the Promotion Center acts as a companion alongside both businesses and the press — providing information, organizing events, and serving as a hub for resource coordination. This synergy has generated a strong media impact, gradually helping local products affirm their brand position and expand market access. Several signature brands and products from Quang Tri have gained recognition and trust among consumers and businesses alike, such as Khe Sanh coffee, Cua pepper, Vinh Linh pepper, natural essential oils, cao lá vằng, cao cà gai leo, and organic rice.”
Mr. Trần Phi Tường – Deputy Director of the Quang Tri Investment, Trade and Tourism Promotion Agency (Photo: Hồng Minh)
At the Forum, delegates delivered presentations, engaged in discussions and analyses to clarify practical issues concerning the relationship among the three key stakeholders: the press agencies, businesses, and local authorities. In addition, participants shared experiences in collaboration, aiming to further enhance communication effectiveness in supporting development amid the context of international economic integration.
Chairing the Forum “Journalism – Enterprises Accompanying Local Development and Sustainable Community Engagement” (Photo: Hồng Minh)
In his closing remarks, Mr. Trương Đức Minh Tứ, Editor-in-Chief of Quang Tri Newspaper, stated that the presentations and discussions at the Forum had shed light on many important issues. He emphasized that in the current era of digital transformation and convergent media environment, journalism not only delivers diverse, rich, and accurate information to the public but also serves as a rapid and comprehensive channel for raising alerts and offering constructive criticism regarding business operations.
IPA
